PB Visual Helps Family-Owned Coffee Roaster Shine 24/7

Local Adelaide coffee roaster, The Grind, engaged PB Visual Communications to brand their western suburbs head office.

Logo changes and rebranding can be difficult, especially in a cluttered market such as the coffee industry. The Grind are a locally grown family business that distributes quality coffee from three outlets around the state and have executed their logo update with subtlety and professionalism.

The head office signage was previously designed and installed by PB Visual Communications and while it remained true to The Grind’s need for clean, easy to read 3D signage, the previous signage lacked impact at night. This time we included back-lit LED illumination and digitally printed graphics on the building’s 3D corner sign. We also added 3D ‘push through’ letters to this sign and the main brand statement sign on the wall.

Adding the illuminated component not only provides 24 hour awareness for The Grind but makes a positive visual statement on the building that faces one of the busiest roads in the west of Adelaide.

STRUGGLING TO BE SEEN AT NIGHT? PB VISUAL HAS A RANGE OF ILLUMINATED SIGN SOLUTIONS

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